A strong brand identity is the foundation of any business that has succeeded in standing out in its industry. This is an element that is often overlooked when launching a business or a product. However, its importance is paramount. In the following article, we will explain to you what a brand identity is and its importance in contributing to the success of your business or your personal image.
The Difference Between Brand And Brand Identity
Before even getting to the heart of the matter, it’s important to define some important terms.
What Is A Brand?
A brand is the name associated with a company or a product. It is the main element that differentiates a company from its competitors. The brand is the reputation of a company. Your brand is your reputation. So you can opt for brand activation agency Malaysia.
Definition Of Brand Identity
The identity of a brand brings together the elements that allow a company to be recognized by its audience. It refers to how the company sets itself apart from its competitors in order to truly anchor itself in the memory of its audience.
The Importance Of Brand Identity
When you build your brand identity, you define how you want your audience to perceive you. Here are some elements that prove the importance of building a strong identity to perpetuate the success of your brand.
Building a brand identity is one of the fundamental steps you need to go through before starting your business or launching your product.
Build Your Brand Identity To Stand Out From Your Competitors
The number one reason you need to pay attention to your brand identity is because it’s the DNA of your business. Your identity is what makes you unique and differentiates you from your competition. When it is well defined, it is easier to convince consumers to do business with your company rather than an average company.
For a new business, brand identity takes on all its importance because as a new player it has to stand out and steal market share from companies that have been established for a long time. On the other hand, the organizations that already exist also rely on their identity to demonstrate their seriousness, retain their audience and defend their competitive advantage.
Coca Cola Logo
Coca Cola is a company that has managed to stand out in a very competitive market: soft drinks. Everyone knows Coca Cola. Especially those who prefer Pepsi, The Coca Cola brand is certainly associated with its iconic logo but also with the color red, its values which are the joy of living, sharing, etc.
To Acquire And Retain Consumers
Your brand identity helps humanize your business in order to make it accessible and strengthen its links with its target audience. Indeed, your brand is the experience and emotions that your audience associates with your company and its products. When you define your brand identity, you strengthen your brand and at the same time, you add value to it. This value, although intangible, justifies a consumer paying more for your product rather than for a competitor’s product.